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    Thread: Stern to improve their marketing. Hope so!!

    1. #1
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      Stern to improve their marketing. Hope so!!

      Zach Sharpe – New Director of Marketing at Stern Pinball
      By IFPA • August 11, 2017

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      Elk Grove Village, IL – August 11, 2017 – Stern Pinball, Inc., the world’s oldest and largest producer of arcade-quality pinball machines, announced today the hiring of Zach Sharpe as Director of Marketing. Zach will take on marketing accountabilities from recently promoted Jody Dankberg who will serve as the New Director of Licensing and New Business Development. Zach most recently worked as Senior Marketing Producer for world renowned marketing agency iris Worldwide where he excelled at integrated marketing, social media, community engagement, consumer marketing, and strategy development.
      In addition to Zach’s many professional accomplishments, Zach is a passionate pinball enthusiast who is currently the #1 ranked pinball player in the world. Zach has also extended his love of pinball by serving as Vice President of the International Flipper Pinball Association, and currently writing game reviews for Play Meter Magazine.
      Zach will lead SPI in expanding its rapidly growing global business while focusing on extending the Stern entertainment experience within the consumer, commercial, and competitive player brand portfolio including pinball machines, merchandise, and accessories.
      “With Jody focusing on growing our digital, private label, accessories, and merchandise portfolio while managing Stern’s critical licensing partnerships, Zach will add a heightened level of customer engagement. This dynamic duo continues Stern’s commitment to supporting our theme of Everything Pinball,” said John Buscaglia, Chief Revenue Officer of Stern Pinball.


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      no point improving marketing if you dont lift your quality

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      Marketing people = bullshit artists

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      Quote Originally Posted by Homepin View Post
      Marketing people = bullshit artists
      Come on Mike if you sprinkle enough glitter on something you can make any turd sparkle.

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      "Community engagement"

      Express an opinion that goes against the corp on their facebook page? Banned.

      I hope they can change that

      Talking with customers, even when something is not rosey is not actually a bad thing!




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      Quote Originally Posted by Arcade King View Post
      Come on Mike if you sprinkle enough glitter on something you can make any turd sparkle.
      Only trouble is it still smells under all that bling!


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      Quote Originally Posted by Boof ed View Post
      Only trouble is it still smells under all that bling!


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      Ah, but you don't smell it until it's out of the box!

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      Sounds like the predecessor has now moved to quality control either she did a bad job in marketing and has been side stepped or she can see that the quality needs to be improved.

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      Quote Originally Posted by angs1957 View Post
      Sounds like the predecessor has now moved to quality control either she did a bad job in marketing and has been side stepped or she can see that the quality needs to be improved.
      "He" - I made the same mistake a while back and was corrected.

      Heard of "A boy named Sue"?

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      I hear so many people bag the crap out of Stern for so many reasons including quality control, I myself think they need to pick up there game in that department, yet they are still the top selling pinball manufacture in the world selling many pinball machines that are less than top quality at over the top prices and people are queuing up like crazy to buy every machine that comes out of the factory including many on this forum.


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      Putting out the feelers for my next early Gotlieb project

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